Google Analytics is one of the finest tool available in the digital media landscape, which enables different kinds of online businesses such as e-commerce, website publishers to take informed decisions through its intelligent tracking mechanisms with respective to their website performance, SEO,SEM,etc.
On the other hand, this Google Analytics genie primarily helps in evaluating the website performance by monitoring various parameters at granular level. Simultaneously, it plays a crucial role not only boosting the performance of the website; but also helps you in improving the performance of overall marketing objectives such as driving sales, booking tickets, getting registrations, etc.
On the whole, this amazing tool can be of a great help for diverse business professionals who are obsessed with data analysis, real time tracking, demographics, conversions, user behavior and what not? In short, this is one of the recommended tools by most of the leading digital marketers in the digital world whose experience has been phenomenal as far as the end results are concerned.
Customized Dashboards and Their Features and Benefits:
The first and foremost thing is that you can create customized dashboards based on your specific business metrics that you want to keep track on. Alternatively, you can import dashboards from gallery. Most prominently you can create unique dashboards to monitor the performance of various channels such as, SEO Performance, E-Commerce, Site Performance and Audience Snapshot dashboards. In a way these dashboards encapsulates the information of all the required metrics that one want to analyze and take necessary actions to improve the performance on the respective channels.
I am here by, throwing more light on all the metrics that can be tracked in case of E-commerce Dashboard:
Once you successfully setup the dashboard in order to track the performance of your e-commerce site using Google Analytics, then ultimately you can view each and every metrics that are linked with your e-commerce site performance such as Average Order Value, Number of Transactions, Total Revenue and so on and so forth. Nevertheless, you can just click on the below link to view the snapshot of the lookalike dashboard.
Furthermore, we can refer to many reports in Google Analytics Tool like Real Time, Audience, Acquisition, Behavior, and Conversions reports which would give us more insightful data to evaluate the performance of the website and apparently helps business professionals to take strategic decisions which can take their businesses to the next level amidst of fierce competition in the digital marketing industry.
Real Time Reports which converts insightful data in to business opportunities.
Real Time Reports prominently helps publishers to view various activities that are performed by active users on their website. On the other hand, this Google Analytics Real Time Report emphasizes on continuously updating data and each page view gets reported within fraction of seconds after it occurs. Simultaneously, Real Time Report exhibits the following parameters from your website are as follows:
In addition to this, you can also monitor the users coming from various mediums such as Organic, Referral, and CPC & None. In other words, people who are landing on your website by searching on Google and few users were referred by some of the websites on Google and some known users who are familiar with your website lands directly on your website without using any medium. Last but not the least, few users who visit your website by clicking on your CPC campaigns which are of course part of Google.
KEEP IN MIND:
The Organic and CPC users only come from the source of Google.
A referral user derives from various websites like youtube.com and facebook.com.
The none users who directly visits your website are from source of Direct.
In short, Real Time Reports gives you the complete overview of the source of users from each medium which ultimately helps you to take wise decision to switch on and switch off specific mediums based on the revenue that is generated for your business.
So far, we have discussed on how to setup customized dashboards in Google Analytics for particular channels like SEO Performance, E-Commerce, Site Performance and Audience snapshot dashboards and their benefits. Furthermore, we have also emphasized on Real Time Reports Tracking and insightful data that it gives us to make informed business decisions. Therefore, we would recommend business professionals and publishers to start using Google Analytics and make best use of data which converts into business opportunities in acquiring more clients and generating higher revenue for your respective businesses. Nonetheless, in our next article we would elaborate more on basic reporting such as Audience, Acquisition and Behavior reports which can be even more helpful to take strategic decisions to elevate your business to the next level.
So keep watching for this space to see our next article.