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Three hacks to open the doors of success for startups_

Three hacks to open the doors of success for startups_

India is developing by encouraging innovative ideas of some incredible minds through startups. But do you think they are successful with their ideas? Though they have some intelligent stuff hidden, the failure rate of a startup in our country is elevated all the time. If we evaluate the process of failure, it is evident that most of the ideas remains within a box and they are not able to reach their target audience i.e; their possible clients.

Why is this happening?

 As it is very obvious to declare that the market to grab your audience and possible leads is the digital space right now in the world. You may have a wonderful idea to make money on, but what if people, who are mostly living in the digital world doesn’t know about your business. Apparently you lose few possible clients and also that point becomes the possible step of failure to the great idea an entrepreneur had to promote.

 Traditional marketing helps but as mentioned, the real world is in the digital space. And they have completely different strategies inspired from the traditional marketing strategies (offline marketing) with a fusion of algorithms. Let us dig into those few marketing strategies every startup needs right now in the market.

Now, when someone says you need to have a digital space or you need to be present online, doesn’t mean you need to be just present or just having a place in every platform. Digital marketing is an experience and it is beyond existence in the current world. It has done wonders so far evidently yet it is debatable with the strategy you are using.

Well, what are the basic yet important digital marketing ideas which are applicable for any newly established business?

Strategy 1.

The SEO.

So having a website gives you just a presence online but to design it interestingly and as engaging as possible changes the game. Including some attractive graphic designs and videos, which tells four times better than words, gives the presence which is stronger than just existing or being present online.

But that doesn’t reach you to your leads or gives you business in simple terms. Now comes the significant step of digital marketing, search engine optimization (SEO). As the name suggests, it optimizes the website in the search engine to reach number of possible clients who types related keywords of the business in the search engine. The strategies used to top your website in search results are amazing and they come with time and consistency. Apart from this content we write in the website really helps a lot in SEO and PPC.

Strategy 2.

PPC:

Imagine you don’t have much time and your investors are looking forward for the returns as most of the startups are fussed these days. Then comes in the paid marketing strategy which is also known as pay per click model (PPC). It is as simple as being on top over night but at a cost. Again as the name suggests, it is pay per click. You pay per one click where your website going to be shown on the top search results. This can save lot of time and as you are eventually consistent enough with SEO, this will take you to places.

Strategy 3.

Social Media:

It is true that the true world is in the digital space but where is the maximum crowd making ordinaries into brands?

The social media platforms, yes! Again, social media presence is just existing in the competitive world. It has to add some life and catchy presence too. Be it Facebook or Instagram or Twitter,  most of the fill is in the social media for entertainment, news and also business. A quality and genuine business is what everyone aspires for and social media is the best platform where you can actually interact with your possible leads and get their feedback. The interesting part here is the reviews and ratings. Social media is more trustable with the reviews and positive reviews can make the company go viral and brand. Again, it comes with consistency and sharing ideas constantly. Generating content which can resonate with everyone is all the strategy is!

From the three important hacks for marketing startups digitally, it is a commonly understood that now this requires involvement, don’t you think so? Also lack of involvement opens another door for failure rate of some innovative ideas in startups.

Here comes Purple Panda Web who helps your startup to become a brand. To develop a normal website to a brand needs lot of consistency and some creative tactics to distribute the budget without overspending. PPW has ideas from budget spending to smart online marketing techniques which will take half of your burden of being active online. And this creates the first step towards success of today’s new heads in the market.

Join your hands with PPW because the digital world is yours to make some sensible branding with some rapidly working strategies followed by equally quality outcome or shall I say business? .

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Blog Posts that rank in Google’s top pages

Blog Posts that rank in Google’s top pages

It’s very difficult to succeed at Content Marketing without wiring new blog post on regular basis. Every blogs which are having high traffic and top ranking are build on solid foundation of content. According to top marketers & hubspot, People who are consistent with blogging are 10 times more likely to get positive ROI.

Writing blogs and promoting is an inbound marketing strategy that really works. Recent research and statistics reveal that marketers who blog regularly will acquire 120% more leads than those who do not. You can generate qualified leads through blogging.

Creating blogs & posting on regular basis is the not probably hardest job, but to rank well in google and drive leads to your business, you need a system that you can implement on daily basis that will help you reach your target audience and build you google ranking.

I am listing down, Step by Step process that i personally use for my blog or client’s work.

1. Understand the Anatomy of top blog posts

I always make sure to identify what my readers or target audience want to read. I always try to produce quality content, point to point information what my readers want to hear. It is my first priority.

Headline – Don’t be boring! It is probably the very 1st thing people will see. It should be unique or interesting to gain reader’s attention. Headline should be interesting enough to make people want to read rest of the content.

Eye Catchy Picture – Always better to use a picture which defines the subject of the blog post. Always Check the copyrights of the picture

Introduction – After headline & eye catchy picture, Introduction is another chance to hook your readers. You need to explain people with a punchy intro that,  why they need to read.

Main Points /Bullet Points – Right after the introduction you can directly jump to the main topic or important points of the blog. Always use a list style, example – main points are …and you can list down the bullet points. Use headlines over paragraphs. Write main points for

Your readers not for search engine.

Conclusion / Closing Para – When you are writing conclusion, no need to again cover all the points which you have covered in the blog. Come to the point with a genuine conclusion for your readers. Closing paragraph does wrap up your blog post and does not leaving reader hanging.

2. On-Page Blog SEO Process

According to research. 65% to 80% of users ignore paid search and follow organic results. On-page optimization can powerfully improve your search result performance.

Keyword Research – Keyword research tells you want your potential customer is searching for what is their intention.  While doing keyword research you should see things from users perspective.

Let’s say, you write a blog about “Digital Marketing Company”. Go to adwords keyword planner and plug the main keyword.

Now you got your keywords to target, Include these keywords in your blog post headline.

1. How to choose Perfect Digital Marketing Agency – Five Simple Steps That Work

  1. Top 30 Online Marketing Company List  you need to know
  2. Are you looking for Digital Marketing Services for your new Startup ?

    One you include this keyword in you headline, then the very next step is to optimize your blog post content with it. Also use the keyword in meta title or tag to help search engine better categorize your post based on consumer search phrases.

    While doing on-page optimization, You need to pay attention to below mentioned elements

    1. Title Tag
  3. Meta Tag
  4. Image Alt Tag
  5. Content of the page
  6. URL Structure

Also, you should make sure that, Keyword does not disrupt the user or appear unnatural in any way.

Conclusion –  You must be working hard to improve search results, But not getting result. You should give it a try. Content marketing is not just Content, start working smarter with your website.  

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RT Nagar, Bangalore-560032
91 - 6309 883 997 / 91-6309 880 992
@ purple panda web

AMAZING THINGS ONE CAN DO WITH GOOGLE ANALYTICS

AMAZING THINGS ONE CAN DO WITH GOOGLE ANALYTICS

Google Analytics is one of the finest tool available in the digital media landscape, which enables different kinds of online businesses such as e-commerce, website publishers to take informed decisions through its intelligent tracking mechanisms with respective to their website performance, SEO,SEM,etc.

On the other hand, this Google Analytics genie primarily helps in evaluating the website performance by monitoring various parameters at granular level. Simultaneously, it plays a crucial role not only boosting the performance of the website; but also helps you in improving the performance of overall marketing objectives such as driving sales, booking tickets, getting registrations, etc.

On the whole, this amazing tool can be of a great help for diverse business professionals who are obsessed with data analysis, real time tracking, demographics, conversions, user behavior and what not? In short, this is one of the recommended tools by most of the leading digital marketers in the digital world whose experience has been phenomenal as far as the end results are concerned.

 

Customized Dashboards and Their Features and Benefits:

The first and foremost thing is that you can create customized dashboards based on your specific business metrics that you want to keep track on. Alternatively, you can import dashboards from gallery. Most prominently you can create unique dashboards to monitor the performance of various channels such as, SEO Performance, E-Commerce, Site Performance and Audience Snapshot dashboards. In a way these dashboards encapsulates the information of all the required metrics that one want to analyze and take necessary actions to improve the performance on the respective channels.

 

I am here by, throwing more light on all the metrics that can be tracked in case of E-commerce Dashboard:

Once you successfully setup the dashboard in order to track the performance of your e-commerce site using Google Analytics, then ultimately you can view each and every metrics that are linked with your e-commerce site performance such as Average Order Value, Number of Transactions, Total Revenue and so on and so forth. Nevertheless, you can just click on the below link to view the snapshot of the lookalike dashboard.

Dashboard Snapshot Link.

Furthermore, we can refer to many reports in Google Analytics Tool like Real Time, Audience, Acquisition, Behavior, and Conversions reports which would give us more insightful data to evaluate the performance of the website and apparently helps business professionals to take strategic decisions which can take their businesses to the next level amidst of fierce competition in the digital marketing industry.

Real Time Reports which converts insightful data in to business opportunities.

Real Time Reports prominently helps publishers to view various activities that are performed by active users on their website. On the other hand, this Google Analytics Real Time Report emphasizes on continuously updating data and each page view gets reported within fraction of seconds after it occurs. Simultaneously, Real Time Report exhibits the following parameters from your website are as follows:

  • Number of active users on your website right now
  • User Geographic Locations
  • The Keywords and Sites referred to them,
  • Which particular pages they are viewing
  • And lastly, conversions as they happen on your website.

In addition to this, you can also monitor the users coming from various mediums such as Organic, Referral, and CPC & None. In other words, people who are landing on your website by searching on Google and few users were referred by some of the websites on Google and some known users who are familiar with your website lands directly on your website without using any medium. Last but not the least, few users who visit your website by clicking on your CPC campaigns which are of course part of Google.

 

KEEP IN MIND:

The Organic and CPC users only come from the source of Google.

A referral user derives from various websites like youtube.com and facebook.com.

The none users who directly visits your website are from source of Direct.

In short, Real Time Reports gives you the complete overview of the source of users from each medium which ultimately helps you to take wise decision to switch on and switch off specific mediums based on the revenue that is generated for your business.

 

So far, we have discussed on how to setup customized dashboards in Google Analytics for particular channels like SEO Performance, E-Commerce, Site Performance and Audience snapshot dashboards and their benefits. Furthermore, we have also emphasized on Real Time Reports Tracking and insightful data that it gives us to make informed business decisions. Therefore, we would recommend business professionals and publishers to start using Google Analytics and make best use of data which converts into business opportunities in acquiring more clients and generating higher revenue for your respective businesses. Nonetheless, in our next article we would elaborate more on basic reporting such as Audience, Acquisition and Behavior reports which can be even more helpful to take strategic decisions to elevate your business to the next level.

So keep watching for this space to see our next article.

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Author Name - Mr. Dev

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Purple Panda Web (PPW), 4th Floor, RAM SVR, Plot No 4/2, Sector 1, Madhapur, HUDA Techno Enclave, HITEC City, Hyderabad, Telangana 500081
468/G, 4th Main Road, Dinnur cross,
RT Nagar, Bangalore-560032
91 - 6309 883 997 / 91-6309 880 992

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