A like-free Instagram : Instagram is soon hiding the likes

by | May 29, 2019 | blog | 0 comments

To all the Instagram-holics, soon you are going to experience a like-free platform. Instagram has totally hidden likes from selected users in Canada. This is going to be a major change of the platform in order to build a stress-free environment.

This article explains how does the platform work without likes? How does the new change look like? And why did they do this?

How does this work?
With a particular set of people in Canada, Instagram is officially testing the like hide update. Here is how it looks
Mark Zuckerberg, explaining about the feature said “As you scroll through your feed, there are no like counts. You can see who liked a photo or video, you can tap through to see [the list], and if you have the time you can add them all up yourself.”

You can still see how many likes you got for your own posts. That will not be shown on your post by viewing directly, but when you click on others, you will find the list of people who liked starting with highlighting the number of likes.

You can not hide your likes now as the test period is still being targeted to the selected users in Canada. If you are in the test group you get to see the notification on the top of your news feed. You similarly can’t get in to test group as Instagram did not mention how big is the test.
It is still not known how big is the test but a resident from Canada said he took an unofficial poll on Instagram about likes hide in the platform, nearly 70% of the people voted yes to the poll.

This clearly explains how big is the test and this is definitely going to change today’s idea of Instagram. This concept is purely to explain users to generate more authentic content and stay as real as possible.

Mark Zuckerberg said “ We want people to be less interested in how many likes a post gets, and focus more on connecting with other people.”

Adam mosseri, head of Instagram says ” We want people to worry a little bit less about how many likes they’re getting on Instagram and spend a bit more time connecting with the people that they care about.”

Let’s get in to the real question. What is the impact of this?
Instagram has become more of a competition today than sharing creativity. This might develop a real change in a positive way to the platform. This update will make more space for content and creation than competition.

Most of the brands, influencers and individuals post online everyday only for engagement and likes. Once the fact that your likes are not going to show, you automatically concentrate on the content.

Much like the stories on Instagram, where most of the content is highlighted and gets maximum attention but without displaying the number of views, the same way this effect is going to be produced by the posts.

This also helps in to improve users mental health as the “pressure” to post and validate yourselves with number of likes will not be in mind. The only thing that matters is the quality of content.

On the other hand, the brands who are looking for influencers don’t consider them by number of likes but by the authenticity of the content.

Another most important problem today online is buying likes and followers to show case their engagement to brands. But the genuine creators and content generators have less previlege in such spaces. Now that the brands will approach without validating the likes, there is a serious win for the creativity and genuine content here.

Where as some brands claim that whoever is doing the marketing, should have certain reach or engagement generating in his / her feed . They can’t validate their product / brand’s reach based on hidden analytics.

But hey, not to worry, this is still the test period and the likes aren’t going away. It might be months before we know how is it performing. And the update will answer all the questions everyone have.

What are your thoughts on this update? Write it below and let us know. To generate more engagement and traffic for your brand’s Instagram reach us by mentioning your query and gmail id below.

Hope this article helps! See you next time with another interesting update!

Written by Lakshmi

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